Our organisation has changed so much since we started in 1961. The services we deliver, the help we offer, and the ways we interact with the community have all evolved. We felt that the time was right for our name to evolve in the same way our organisation had.
It was important for us to have an identity reflective of the inclusive nature of our work; after all we don't just work with boys.
We had updated the brand over the past 7 years, but we were still asked on a regular basis if we work with girls. As an inclusive organisation we needed to make sure that there were no impediments to young people accessing our services - that was the primary driver for the change.
We recognise that people will always associate yourtown with BoysTown. We know that tradition and heritage are important - our research certainly validated that and we aimed to really build on the strong foundation we have.